Posts tagged ‘engine’
What to Look for in an SEO Diploma
An SEO diploma is a vital qualification that an online advertising professional or anybody aspiring to become just one really should obtain. A diploma in SEO will provide you with the expertise to become ready to know the fundamentals of online search engine optimization. This is certainly an essential know-how just one ought to get to move in to additional highly developed subjects regarding SEO. Comprehending how engines like google like Google and Yahoo do the job also are taught in these courses. The ground guidelines of selling also are involved in an SEO system. One of the aims of online search engine optimization is attracting prospective clients, and also to attain this, just one must be ready to industry a product successfully. This topic in itself is these kinds of a wide theme, especially when looked at within the context of your existing social network position. There is certainly Facebook, Twitter and LinkedIn, the 3 important social media networks where successful product advertising is usually introduced. Each individual of this process would entail specific courses or really should be granted plenty of time to fully have an understanding of the scope in their significance. Then you will also find email advertising and advertising through other wireless media like the cell products. Each are similarly critical medium and will be granted satisfactory target also. Statistical and mathematical expertise also are enhanced to help within the correct utilization of online search engine optimization. Info which is collected and analyzed are primarily based on mathematical figures and statistical graphs, therefore it is actually pertinent to fully have an understanding of these concepts to better take pleasure in SEO. These two elements also are applied by engines like google within the way they perform and rank and worth web sites hence their significance really should be highlighted also. A little bit of programming is in addition launched by some organizations being an added curriculum in obtaining a online search engine optimization diploma. This is certainly a crucial device that just one could make utilization of especially when gathering and manipulating info for examination. These projects are incredibly repetitive and many of your time vast in variety that without having the assistance of primary programming expertise or resources would choose quite a long time if not difficult to accomplish. The objective of an SEO diploma is for your scholar to at some point get the necessary expertise to become ready to build ideal SEO procedures and SEO campaigns which can be ideal for an internet site or product. To achieve this objective just one ought to choose the ideal establishment to acquire a diploma from. Pick the one that has the decades of expertise and with thousands of thriving campaigns beneath their belt.
Add comment May 13, 2012
Affordable SEO Deals – Recognizing Their Origin And Rewards
Due to improvements in technological innovation, house owners of modest company sites can now take advantage of low cost SEO packages which made use of to offer great solutions only to massive company. With out spending considerably funds, they will now quickly market their manufacturer on the net. Going ahead, the increase during the variety of persons needing and selecting search engine optimization solutions spearheaded the creation of diverse companies delivering linked packages. This, naturally, is finished in levels of competition towards each other. As a result, solutions are provided at decreased expenditures and receiving identified on the net is now achievable by sites no matter the market to which they belong. Any web page would wish an awesome share of on the net site visitors to bring in as many purchasers as you can. This is built feasible by delivering beneficial web content, subscription to short article submissions and link establishing solutions amongst many others. Most of a budget SEO packages provided on the net carry this stuff. In connection to this, based to the optimization wants within your web page, you are able to select the suitable blend that may operate for your web business. Benefiting from cost-effective posts which you’ll be able to use in many ways is an element and parcel of these merchandise. Together with your own decision of short article content material, you are able to get well-written parts that could aid encourage your manufacturer within your market. When you’re keen ample in shopping for, you are able to actually receive the variety of phrases that you will need as well as the form of composing that you want for every document. Far more so, low cost search engine optimization bundles present simple entry to important blogs and press releases which you’ll be able to utilize for your advertising campaign. These are typically staple writings that may respectively hold your site updated as well as your manufacturer an element of newsworthy occurring within your market. Naturally, these, particularly the posts will probably be submitted on the prime directories in a very time period to guarantee that your site gains attractiveness and important inbound links that happen to be important to generating world wide web site visitors. Different to the company package deal that you have chosen, you are able to also require a regular monthly report about your figures. When some solutions present this upfront, some demand more charge for it. Every one of these could be customized according to the on the net wants within your company. They could be economical but their usage can stand the test of time similar to the costly ones. These packages are constructed in a very way that a lot more varieties of customers can gain from it since they make their own personal guided choices. The truth is, most beginner business people take advantage of them since they might get their on the net organizations rolling without the need of spending considerably funds. You are going to never ever understand how low cost SEO packages can complete magic with your company web page. Using this, you really want not make it possible for internet marketing to burn up holes with your pocket particularly when your are just starting off on the net. Even so, the development in internet search engine advertising may adjust by means of time. Must huge alterations materialize, be prepared to embrace company upgrades that could strengthen your small business sales and earnings. Obviously, you’d probably need to get ready your price range the following in addition.
Add comment May 13, 2012
Locating The best SEO Certification Program
Acquiring the ideal SEO certification program will not be an uncomplicated undertaking. There are a lot of items to take into consideration so as to acknowledge the proper certification enough for your personal demands. What are the things which an individual really should try to uncover in a certification for search engine optimization? Your talent degree is one of the items you require to assess. You need to consult your self where you belong. Do you think you’re a beginner? Intermediate or highly developed? You’ll find courses that start off ideal off for the matters that a beginning or mastering online marketer wouldn’t have an understanding of. Be certain you hunt for courses that provide education for your personal degree of comprehending. The program prerequisite can be a thing to consider similar to your 1st. You’ll find certification software programs that require these implementing to possess specific qualifications, for example, the prerequisite for an applicant to get a website. That is a sensible prerequisite that a certification program requires. Search engine optimization will be finest comprehended and appreciated if the idea is remaining applied although it truly is remaining learned. And possessing a website to use anything you have examined could be the finest way. The program outline or curriculum that a program gives you has to be taken into account aptly. This is the essence on the certification, and mastering exactly what is required is only suitable. Right here certainly are a handful of on the most essential types and what they are about. Studying and acquiring a key phrase method is essential have subject. With this lesson you ought to find out to effectively investigation what unique search phrases are applicable on your products or website and which an individual between the nicely searched search phrases in the event you use. An enormous piece of SEO is about key phrase optimization therefore a certification that does not give worth to key phrase method will not be worth it. The most beneficial complement to key phrase method is website method. It will assist identify regarding which page an appropriate key phrase really should be positioned in. Serps put fat on key phrase placement. When using the competitiveness which is existing these days you wouldn’t wish to be still left in second place as a consequence of a key phrase placement error. Lastly, make sure that hyperlink creating matters really should be mentioned extensively. That is a facet of search engine optimization which is extensively employed for the time being. What this means is that a website not acquiring any hyperlink creating method has now supplied up the chance of getting a excellent rating just because every person else is executing it. There are plenty of techniques to develop one-way links so an individual should ensure that every factor will be mentioned.
Add comment May 13, 2012
Using Outsource SEO Providers permanently Returns on Investment
There’s an intensive competitiveness among organizations to focus on the next quantity of online people to boost their likely online. They are applying ethical SEO approaches so as to achieve bigger search engine rankings from optimum keyword phrases. In an effort to make the site SEO warm and friendly, it truly is critical to consider assistance from SEO specialists who would guidebook you to consider an proper approach that may fulfill all of your quick and long-term goals out of your company online.Although there’s been a discussion among organizations to rely on their inside methods or to outsource SEO providers to professional SEO companies, the encounter and experience of SEO experts typically give an upper hand around in-house personnel. The businesses that rely on offshore SEO providers can dedicate their time and methods on other critical company activities that may in turn enable to receive optimum earnings.Additionally, the ultimate objective of the company would be to receive optimum returns on investment and this is possible by using the assistance of SEO specialists. They have an understanding of the doing work of SEO pointers and propose the mandatory approaches that may strengthen the rankings around the main search engines.Usually, organizations have notion that outsourcing may consider extra cash with a lot less returns and no manage around the SEO procedure. Having said that, the offshore SEO companies have proven it to be incorrect. They provide the next positive aspects:one. Economical SEO options to satisfy the requires of various company styles. 2. Appropriate SEO consultation for making the selection of your ideal SEO approach simple. three. Utilization of ethical SEO approaches to secure the situation on main search engines. four. Monthly reviews that may help you assess the current efficiency along with the prior efficiency. 5. Dedicated SEO methods that may help you in managing your multiple web sites with no trouble. six. Stay up-to-date along with the latest developments associated to world wide web and search engines. seven. Working experience of optimizing easy static to sophisticated dynamic sites.With all of these positive aspects, the companies tend not to ought to hire and coach SEO specialists as per the most up-to-date world wide web developments. Are you presently also wanting outsourcing SEO providers into a professional firm? Make use of the web to search for a trustworthy SEO provider supplier who can allow you to in attaining bigger search engine rankings. The upper rankings will entice more traffic towards the site which will in turn lead to bigger product sales conversions. No matter the company sector, the businesses should not go away this wonderful possibility to optimize their ROI of your company.Internet marketing Solution India a SEO Enterprise India delivers Multilingual SEO Expert services to its consumers.
Add comment May 13, 2012
11 Benefits of using WordPress to construct Your Real Estate Marketing Web site
So, you’ve opted to launch a blog or real-estate website. Once you have determined your company objectives, your target audience, and also the tone as well as voice of the site, the next step is always to figure out how you’re going to manage all of this once it can be built. Inside web development speak, you’ll need a Content management systems (Content Management System) to present your site construction. A good Content management systems will help you simplify all the activities associated with submitting content, allowing search, handling edits, using plugins to add features as well as functionality, handling your layout, determining website structure, Search engine optimization, and lots of other helpful items you’d rather not need to be a specialist on.
Of the free Content management systems systems used by business web sites, there are 3 main competitors: WordPress, Drupal, as well as Joomla.
For quite some time coming, and also since version 3 became available in 2010, Hubpages (WP) has emerged the clear innovator by a long shot. Here is why.
Hubpages Has the Greatest Community and also the Most Users
First introduced on May well 27, 2002 by He Mullenweg as an offshoot of another Content management systems, WordPress is the most popular Content management systems in use on the net. It’s utilized by over 14.7 per cent of The company Internet’s leading 1 million web sites, and as of August 2011, manages 25 percent coming from all new web sites.
As of Dec 2011, version 3.Zero had been saved over 65 million times, although version Three or more.3 has already been downloaded over 9 trillion times.
All in all, almost Fifteen percent of all web sites are on the world wide web are driven by Hubpages.
WordPress’s popularity works for you like a website owner for three main reasons:
It is open source, and thus hundreds of thousands of developers may contribute to improving it’s quality.
The more web owners there are utilizing it, the more feedback the software gets, and the quicker the insects are repaired. It’s the “squeaky wheel” influence, on a huge scale.
The market for plugin programmers and theme designers is robust as well as profitable. This particular compels programmers to create great high-quality themes and plugins. Since August 2011, WordPress has over Seventeen,000 extensions and A single,500 no cost themes, manufactured by several thousand programmers. Competition of these developers assists create quality.
WordPress is not only just for Smaller businesses
Some of the world’s most successful businesses and highly-trafficked web sites use Hubpages. Some notable WordPress people:
Mashable, The New York Times, CNN, Forbes, TechCrunch, Reuters, General Motors, Fedex, eBay, Volkswagen, Sony, and others
Enterprise Functions at Business owner Prices
The belief that WordPress is open source implies that the key WP system is free. That’s a great kick off point and helps to lessen the overall asking price you’ll have to purchase any custom design or intergrated ,. Unless you happen to be doing almost everything yourself, you’ll have to pay for quality web design, info integrations, custom performance, content management tools, user management methods, syndication methods, commenting method, media management tools, as well as web hosting.
For your DIY set, there are countless no cost themes around to choose from.
Hubpages is Easy to understand
You can get an initial web site upwards in about 5 minutes, which often consists of setting up the hosting accounts, depending on the service provider. Of course, there’s the data intergrated ,, customization, personalisation, content creation, Search engine optimization and copywriting that needs to happen, in addition to all from the additional technology one may want to integrate. However when you think about it, an easy website which is ready that you should add content material via a top notch CMS inside five minutes is astounding.
Hubpages is Very Flexible
You may make all kinds of web sites with Hubpages:
Residential Property Listing Website
Business Index
Vacation Rental Website
Auction Internet site
Rental Property Internet site
Review Website
Signing up Site
Social Network Clone
Community forums
CRM Application
Invoicing System
E-commerce Internet site
Image Collection Website
Any WordPress Internet site Can Do Just about everything
With Hubpages, you can:
Demonstrate property list data
Integrate map info
Share with social networking
Post about Craigslist
Distribute content
Create favorites databases
Set as well as show costs levels
Enable subscriptions
Demonstrate geotargeted information
Offer CRM intergrated ,
Capture Prospects
Integrate a new payment gateway
Import as well as export info
Use coupon or voucher codes
Websites together with Blogs Could Drive A boost in traffic
Generally, a web site without beneficial content includes a hard time traffic generation. There are some conditions to this rule, but for the greater degree, adding a blog to your website can help you provide you with the answers that your particular consumers are looking for and build believe in with your viewers.
A blog together with WordPress will make you an SEO super star, in part because of the built-in blogging parts but also as a consequence of how it deals with content, including meta tags (through plugins) as well as consistent easy to customize slugs (via the web page URL) to make sure keywords enter into the right places.
Content is In your house in Hubpages
With Live journal, it’s very an easy task to add content, pages, pictures, listings, videos, music, and so forth. You name it, if your content may be consumed on the net, you can add that to your Live journal site. The secret is to make your content participating, relevant to your target audience, as well as optimized for your desired keywords. If you constantly make lots of great content as well as develop links, you’ll boost your organic search final results like the benefits do.
Managing Multiple Web sites is Easy together with WordPress
For all those looking to develop a network of web sites to expand his or her audience reach, there’s Hubpages Multi Website, which allows you to maintain several sites from a single administration screen. It’s great for anybody that goes more than one website or blog site and would love the simplicity of logging into websites and providing them all in one place. Almost all of the helpful if these sites share content, web themes, or extensions. One installation means significantly less work and fewer time to generate and deal with related content material and groups.
SEO is Easy with Hubpages
Right out from the box, Hubpages is ready to enjoy nice together with search engines. It’s setup assists guide search engines through the content, pages as well as categories, rendering it easy for Search engines to get your website as well as collect the information it needs to contain within its database.
Hubpages also has a number of other Search engine optimization -related tools integrated, including permalinks, trackbacks, pinging and also the blog roll–all designed to provide communication with other blogs (and their viewers) and make your articles accessible to search engines. Finally, there is a bunch of highly-rated, third-party extensions built especially for search engine optimization, which are either no cost or really low cost.
Application Updates as well as Improvements Only Happen
Many technology firms release software program updates when there is something main to fix or perhaps when their customers yell deafening enough. Hubpages is different. It is is a group, and as such it’s constantly becoming updated as well as improved, often releasing changes quarterly, or at best as often because you require to keep your website secure.
Selecting the most appropriate foundation to build your marketing home is where it starts. Take the time to conduct some research. Select partners as well as technology that can grow along and assistance all of your endeavours to build your company. The best part about the WordPress group is that information is shared readily, and the digital camera citizenry are common looking for possible ways to share his or her knowledge on the web.
Chloe Nelson is a seasoned statistician for 20 years and has creating expert innovations in Real Estate Internet Marketing as part with her involvement from Creative Minds Group ,a new innovative team for developing persons. Read more about her website to read more about her Real Estate Website Templates studies over the years.
Add comment May 8, 2012
What Promotional Tactics Are You Using to Acquire Potential Clients
Online customer acquisition is a goal with a lot of methods: many lead to dead ends, other methods take you on a winding expedition around mountains of info, and various ones actually lead to new customer acquisition.
The initial principle of online customer acquisition is to be in a position to try out and commit to learning from mistakes. Thisapproach on its own may result in an enhanced process of finding the marketing programs that perform the best for your small business’ desired goals. New customer acquisition may be a matter of integrating what performs well for your business, and quickly discarding what does not get the job done. Failure is your business’ radar that triangulates the matters of success.
This necessitates an emphasis on your business’ market segment, the market sector, and the suggestions of optimizing for the SERP. Simply put, utilizing standard search engine optimization rules must be a fundamental program.
Pay per click vs Inbound Marketing
Numerous additional programs will benefit online customer acquisition. These could be made up of Pay-Per-Click (PPC) ads, or Inbound Marketing strategies.
When striving for new customer acquisition, it’s advantageous to express if you would rather have a more short-term or long-term solution for your small business. Short-term strategies favor quantity development, relying on teams to make material and recognition for your company’s websites. Pay per click ads assists you by putting your firm’s messages in front of an audience without the time-consuming tasks of establishing exposure and fame on the web.
Alternatively, Inbound Marketing methods being used as an online customer acquisition tool canappeal to an online reputation ultimately. It does this by forming benefit that brings in individuals by natural means – to illustrate free e-books, news reports, and weblogs. By crafting exciting and useful information, and delivering it totally free to your agency’s target audience, visitors are usually enthusiastic about your agency’ssite as an authority resource. That traffic is far more self-selected, and even more inclined to change into qualified prospects.
New customer acquisition generated through inbound marketing aspects can include search engine optimization, social media activity, cultivating leads – like newsletters and e-mail activities – and measurements. Setting aside the time to evaluate your company’s visitor habits and look at them with your agency’s campaigns canend in better-informed, more effective programs. Used altogether, the art and science of generating traffic is mainly a process of organic web traffic acquisition and vigilant application of resources.
Ideas: Playing vs Gaming
Of the numerous methods people employ to build traffic, a couple of primary techniques stand out: taking part in the game, or gaming the game. To explain, adhering to the online tactics outlaid by major search engines like google is a matter of producing for both consumers and search engine algorithms. In this instance, individuals improve their search page rank by appearing entertaining, newsworthy, imaginative and pointed out. The search engines evolve in order to get better at spotting and marketing such genuine online presences.
The technique of gaming the game, essentially implies breaking down search engines and making information to serve the algorithms. These practices tend toward more volume output, and ethical or unethical techniques. It’s up to every individual corporation to consider which online customer acquisition procedure will serve their interest the most.
It’s additionally a big consideration to decide on whether to direct attention to a particular resourceful site or a great number of linked sites. Ultimately, your business course of action boils down to a choice; for a long-term course of action, it may be better to bank on search engines seeing your company’s value than remaining deceived by it.
Add comment April 29, 2012
And that is More potent, Hiring A search engine Company Or Do SEO All by yourself?
That’s More potent, Hiring An SEO Company Or Do SEO All by yourself?
If you need SEO for the business however they are unsure if you should hire a search engine optimisation company or build-it-yourself, take a look at the Pros and Cons of the to assist you to get your goods.
Do-It-Yourself PROS
The cost, certainly, is zero because of this method. Basically you’re going to purchase the SEO free should you it yourself. You can effectively be saving your company thousands of dollars. SEO isn’t too tricky. Enhancing the manner is a vital area of the job. When you’ve got a handle around the process and know or have already been taught ways to accomplish it, you’ve gotten the means to do not only your own personal, but jobs for other individuals too.
The educational curve for SEO is reasonably low. Granted many people employ a knack because of it, but despite the fact that don’t, you’ll want to be educated around the basics of SEO so that you can ascertain that whoever you could consider hiring is doing a good work for you. Getting higher than the competition is going to be quite a dizzying experience to suit your needs.
CONS of Do-It-Yourself SEO companies
Do-It-Yourself SEO is usually time consuming. Having your site to rate while in the top SERPs is going to take some time and effort. Furthermore it will be a fundamental hour long job and then you do not need to do anything further. SEO is usually an ongoing method that has to be consistent. In the same way every other job needs consistency, so does this.
Oftentimes, you just aren’t sure how effective your SEO strategy could be. There is certainly a lot bad information around and it’s also not easy to determine whether you’ve selected the best process to do the job. It’s mainly reliant on do-evaluate-revise-redo, which will take time to perform.
Hiring a search engine optimisation Company-The Pros
While you hire a search engine optimisation company, all of the work is for you. All you need to do is cross it well of this list of activities to do. It helps save hard work that you could concentrate on making your online business grow in various ways.
SEO is definitely an dynamic field. It changes constantly. Hiring a search engine optimisation team who know what to do, and therefore are well apprised of the changes which have been going on is probably the guidelines on how to assure that you continue your rank and traffic.
You can most probably get faster results when you are getting a search engine optimisation company to accomplish your job. As a consequence of numerous systems and software that they have into position, they may likely be able to automate a number of the work you are doing yourself. Your web site continue to develop each month while they implement a technique that leads someone to bigger profits for the business.
CONS of Hiring a search engine optimisation Company
The cost. Hiring a search engine optimisation company can be costly. The strategies they implement seo strategies are going to have an improvement, but there is however an enormous effort starting the job each month. They generally do have to be purchased some time they expend in your site.
In the same way in any different of industry, SEO contains a few bad eggs around. They can go ahead and take style of tactic or effort that can actually harm your SEO perhaps company, this means you would like to do your research well when you read the Seo agency you are considering. Never hire a search engine optimisation company out of control without checking out their methods along with their reputation in the industry world. Try to find real testimonials and also a example of their work and do ask for references.
Whether you hire a roofer to accomplish your SEO or maybe you do your own personal SEO making use of the Do-It-Yourself method, SEO is probably the guidelines on how to advertise your business also to boost your bottom line.
Are you searching for a reliable SEO/SEM company that can handle the next project?
Add comment April 26, 2012
Looking for the Best SEO UK
You could be among those needing a good website boost hence needing Seo strategies whereby looking for the best solutions might be a little challenging for you. When in UK there could be secured Website seo solutions being supplied by companies of the best standing and they could be with a broad variety of supplies or services making it possible for you to discover one you will need the most. SEO UK might be the opportunity for you to discover the very best of all sorts and methods for Seo.
Occasionally your individual efforts to improve your website for the higher search engine position you are hoping to discover may be unsuccessful where it is SEO UK that could be the closest thing to the best remedy. With SEO UK there could be a great extra hand in making sure that your web site is with a far better web site design and even be with a excellent online reputation supervision. Since you can’t be all on your own when targeting the most outstanding results for your website a reliable UK SEO company might give you what you’re looking for at a very competitive rate and you also won’t even need to fear getting linked to one who will not be capable to supply services according to your taste because you can definitely find one not necessitating you of virtually any preset contracts.
Sustaining a website is no easy task however it is a very crucial one because for a website to rank highly, get noticed and bring in just as much traffic as you possibly can. Together with the very best SEO UK you can have all these and even discover organic search results awaiting you therefore offering you a warranty of a long-term beneficial gain. The realistic value of a reliable firm providing SEO UK could best be located by the outstanding long-term positive results it may bring into your web site. It must be the perfect way out of a negative reputation or a relatively non-existing existence within the web. Make sure to research on UK SEO companies which may give you with latest methods in addition to online help which comes available 24/7.
There’s nothing like a good helping hand if you want one for the web site so no matter the type of service wanted, the finest SEO UK might be there to suit your needs. The key is set in finding a trusted and dependable supplier.
Add comment April 6, 2012
Santa Clarita Air Conditioning- Car Air conditioning
Very high petroleum price ranges, the recession and the menace involving unemployment means that a lot of drivers are lookking for ways to decrease the amount of fuel they use in their vehicles. There are various ways you can do to decrease your fuel bills that will not involve just about any expensive modifications to your vehicle. In fact, it will not involve just about any modifications at all.
One of the first factors to comprehend is that fuel chemicals do not work. None of them have been proven to operate. On the other hand, a well tuned serp will operate at it is maximum fuel effectiveness. This can most simply be integrated into the car’s yearly tune-up.
Another method to conserve fuel is not to quicken fast or hit for the brakes abruptly. Attempt to drive smoothly and maintain under 58 miles per hour. Fifty-six miles per hour is the most affordable driving speed for a lot of fresh cars.
Nevertheless, the simplest way involving saving money on driving your car or truck, is to switch off the air conditioning unit altogether. You have probably already found out that your car is less reactive when you have the air conditioning turned on. For the reason that your car’s engine can be driving the wheels of one’s vehicel and the air conditioning unit. In other words, the car’s engine is driving a car two motors at the same time, breaking its resources.
Therefore, you need to prevent from utilizing your vehicle’s air conditioning unit unless you really need this. Opening the roof light is a superb alternative, which will not create a lot of draft. The extra sun light can be invigorating as well. I personally enjoy having my windows rolled down while I am driving, despite the fact that I am conscious that it can be really drafty in the back of the car if you have travellers there.
If you do not have raise passengers and you do not want a lot of draft anyway, you can available a rear window to be able to minimize the temperature with your car.
A car’s air flow purification unit is very beneficial if you can afford to let it run, but it is also an not necessary high end if you need to save some money on fuel. Some figures show that any car’s air conditioning can cost anything involving 5% and 10% of your fuel bills, if your are driving slowly within the city. Less if you are driving a car really fast on the highway.
Transitioning off the Santa Clarita Air Conditioning is the simplest and easiest technique to save on the fuel expenses. A lot of automobile cooling unnits still have fans and incredibly powerful ones as well. There’s no need to swelter just because you have switch the car’s air conditioning off.
Add comment April 3, 2012